Markup Calculator

Calculate the selling price and markup amount for a product given its cost price and desired markup percentage (markup on cost).

  • Free to use
  • Accurate results
  • No registration required
  • Works on all devices
Enter the cost price and desired markup percentage to calculate the markup amount and the resulting selling price.
₹
What it costs you to acquire or produce the item.
%
The percentage added to cost price to arrive at the selling price.

Your result

₹1,000

Selling price

Markup amount₹200

AI explanation

Formula

Markup amount = Cost price × Markup% / 100; Selling price = Cost price + Markup amount

Worked example

25% markup on a ₹800 cost price

Worked example: 25% markup on a ₹800 cost price
FieldValue
Cost price800
Markup percentage (on cost)25
Selling price1000
Markup amount200

Assumptions

  • Markup is calculated as a percentage of cost price, not selling price (see the Margin Calculator for margin as a percentage of selling price).

Frequently asked questions

What is the difference between markup and margin?

Markup is the profit expressed as a percentage of cost price. Margin is the same rupee profit expressed as a percentage of selling price. The same rupee profit produces a higher markup% than margin% — for example, ₹200 profit on ₹800 cost is a 25% markup but only a 20% margin on the ₹1,000 selling price.

How do I choose a markup percentage?

It depends on your industry, competition, and target profit. Retailers often use standard markup percentages by product category; check typical margins in your industry as a starting benchmark.

Does this include GST or other taxes?

No — this calculates only the pre-tax selling price based on cost and markup. Add applicable GST separately using the GST Calculator if you need a tax-inclusive price.

Related calculators

Margin CalculatorDiscount CalculatorGST Calculator

Related articles

Finance1 min read

How Markup and Margin Turn a Cost Price Into a Selling Price

Markup adds a percentage of the cost price on top to reach a selling price, while margin works backward from the selling price itself — two different bases for the same percentage idea, each producing a different selling price from the identical cost and rate.

Read guide
Finance1 min read

Why a 25% Markup and a 20% Margin Can Describe the Identical Sale

Running the same ₹800 cost price through the markup calculator at 25% and the margin calculator at 20% produces exactly the same ₹1,000 selling price and ₹200 profit — two different-sounding percentages describing one identical transaction.

Read guide

Sources

This calculator provides a general business arithmetic estimate and does not account for taxes, overheads, or industry-specific pricing conventions.

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